A review of the latest CIPR conference

Earlier this month, the Natural Environment Research Council (NERC) announced its decision not to name its newest polar research ship Boaty McBoatface, despite the name being a runaway winner with almost 125,000 votes in a public poll. Instead, the £200million vessel, which is due to become operational in 2019, will be named RRS Sir David Attenborough. Has sidelining the public vote done NERC more harm than good?

So, how can Google Analytics help you measure the success of your campaign in a digital world?

Back in 2016, the search giant, Google, announced its crackdown on what it calls ‘unnatural outbound links’ in its quest to deliver the best results to its users.

What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscape?

A well-written website is your ultimate tool for converting leads.