There is an old saying: Advertising is what you pay for, and publicity is what you pray for. An effective Public Relations (PR) strategy is essential to business growth, but it can be tricky to understand exactly how it works and whether you’d benefit from in-house support or outsourcing your PR to an agency.  

PR is an ever-evolving world. Here are our thoughts on trends we expect to see in 2023 in the UK B2B sector.

The Partners' team get busy helping to create ‘Green Corridors’ as part of the latest Big Community Challenge from York Cares.

Here we share our thoughts about why you should be using social media to engage with prospects, clients and potential employees, and how to best go about it to achieve the right results. 

If webinars are going to form part of your B2B marketing activity, here are some of the best ways to promote them and achieve maximum value.

Our five top tips on how to maximise your next exhibiton appearance.