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Can you really measure ‘brand awareness’?
A good PR agency will give you the stats that matter – not the vanity metrics – and explain what these figures mean.
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Certainty: the best perk you can offer your teams right now
Forget ping pong tables and coffee machines. As we recover from the impact of the pandemic, we need to offer employees a slightly less sexy benefit...
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Keeping the love alive with your agency
Faster than we could inhale the last chocolate in the box, Valentine’s Day has been and gone. But has the love gone with it?
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Reputation matters
Your reputation with
all
stakeholders matters.
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What a difference a year makes
Lessons learned from a year as National Chair of Women in Property
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Why you should never overlook your ‘employer brand'
We often frame branding in the context of the service we offer prospective customers. But what about prospective employees?
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