Can you really measure ‘brand awareness’?

A good PR agency will give you the stats that matter – not the vanity metrics – and explain what these figures mean.

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Certainty: the best perk you can offer your teams right now

Forget ping pong tables and coffee machines. As we recover from the impact of the pandemic, we need to offer employees a slightly less sexy benefit...
 
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Keeping the love alive with your agency

Faster than we could inhale the last chocolate in the box, Valentine’s Day has been and gone. But has the love gone with it?
 
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Reputation matters

Your reputation with all stakeholders matters.
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What a difference a year makes

Lessons learned from a year as National Chair of Women in Property
 
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Why you should never overlook your ‘employer brand'

We often frame branding in the context of the service we offer prospective customers. But what about prospective employees?
 
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