News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appear in print anymore.

• Stories featuring the right keywords running on online news sites with links back to your website can play an important part in wider SEO campaigns;
• Publishing them on your website helps deliver the fresh content Google is looking for to boost your search engine positioning;
• Turning a story into a video news release can really bring it to life (and also help your Google rankings);
• You can repurpose it for a newsletter or blog, giving it an even wider audience; and
• You can point people to the story and the coverage it generates via social networks.

But it all starts with having a good story to tell and finding a newsworthy angle. Take a look at our slideshare presentation that tells you more about writing good quality news releases that journalists will want to use.