Partners has won a brief to help raise the profile of social care recruitment firm AJ Recruitment as the business continues its growth journey.

Founded in 2004 by Jo Guy with 30 years’ experience in social care, and operating from a base in Leeds, AJ Recruitment is a family run business working with privately owned and third sector social care providers across the UK to secure temporary staff.

The team also focuses on helping clients tackle challenges such as continuity of staffing and staff retention and has introduced initiatives designed to help clients save time and money on their recruitment agency spend.

Partners PR director Karen Tinkler says AJ Recruitment is a dynamic business with plenty to say: “The ethos from the start has been to recruit people Jo would trust to look after her own family, which has served the company well. 

“The company is also embracing digital transformation to support clients with staffing challenges and has some exciting launches coming up, which we’re excited to get involved with. I also love that Jo and the team practice what they preach and are committed to creating a high performing team in their own business, nurturing and developing talent from within.” 

Jo Guy says she chose to work with Partners because the team understood what AJ Recruitment is aiming to achieve and the people they need to reach. 

“We have ambitious growth targets this year and a number of new initiatives in the pipeline, which we want to make some noise about. Partners took time to understand our business and develop focused PR support to make sure we reach the right people with our message, and the campaign is off to a strong start. I’m looking forward to seeing what we can achieve together.”