Strengthening the reputation of FERA Science

The Brief

The Food & Environment Research Agency (FERA) appointed us to help strengthen its position as one of the leading scientific research organisations to the food and drink manufacturing and processing sector through a heightened trade media presence.
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The aim of the six-month project was to re-introduce Fera to leading trade magazine editors and deliver high quality editorial coverage.

We were appointed on the strength of our experience in the food processing sector, having worked for processors and equipment and ingredient suppliers for more than a decade.

The Campaign

We started with a thorough orientation exercise to get under the skin of the organisation. This involved interviewing senior scientists from all departments and establishing which aspects of their work would be of most interest and relevance to the media.

The subsequent media relations campaign combined news stories around newsworthy developments with more in-depth feature articles on topical issues.

The Services

Food processing

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Public Relations

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Reputation management

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The Results

The six-month campaign delivered media coverage in all target titles.

Highlights included International Food Hygiene magazine editorial on the rise of new pathogen threats to the food processing sector; and a Food Manufacture article highlighting a little known area of Fera’s work.

The campaign met its objective of helping Fera raise its profile by regaining a media presence and laying the foundations for further work with relevant industry editors.