Giving Polydeck a firm grip on PR success

The Brief

Polydeck is a leading provider of non-slip composite surfaces and structures, supplying high-quality anti-slip flooring and structural products from its base in Bristol. With a reputation for durability, safety, and compliance, Polydeck’s solutions are widely used in railway stations, public spaces, walkways, and commercial environments.

Despite their strong market position, Polydeck wanted to enhance brand awareness and strengthen their presence in the rail, and local authority sectors. They approached Partners PR to help amplify their message and showcase their expertise to key decision-makers.
 

The Campaign

We developed a targeted communications and PR strategy to highlight Polydeck’s industry-leading solutions and their benefits, including compliance, longevity, and cost-effectiveness.

Key Tactics:
  • Media relations & thought leadership – We secured press coverage in trade publications, positioning Polydeck as an expert in anti-slip solutions. This included feature articles, opinion pieces, and case studies.
  • News releases & success stories – We crafted compelling press releases and case studies to demonstrate how Polydeck’s products were making a tangible difference in real-world applications, from railway station staircases to public walkways.
  • E-marketing campaigns – We developed targeted email campaigns to reach decision-makers in the rail and local authority sectors, highlighting Polydeck’s cost-saving and safety benefits.
  • Industry expertise & problem-solving – By focusing on Polydeck’s unique selling points of quick installation, minimal disruption, and a 30-year guarantee, we reinforced their value proposition and differentiated them from competitors.

The Services

Public Relations
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Manufacturing and engineering
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Content marketing
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Content design
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The Results

Building visibility & credibility

Penmaenmawr railway stationOur structured PR campaign delivered:
  • Cnsistent visibility and third-party credibility, strengthening Polydeck’s reputation in key markets.
  • Increased brand awareness in the rail and local authority sectors
  • Coverage in industry publications, positioning Polydeck as a leader in non-slip solutions
  • Greater engagement with target audiences through strategic e-marketing campaigns
  • Enhanced perception of Polydeck’s expertise, reinforcing trust with existing and potential clients
Through our work, Polydeck expanded its reach and influence, securing new opportunities to deliver durable, non-slip flooring solutions.

 

Find out how we can help you tell your story to the people who matter  

"The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year."
Ian Short
Morley Glass & Glazing
"The PR campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees."
Nick Houghton
JM Glendinning
"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
"The work Partners does for us has played a vital part in establishing our brand and reputation in the region, and continues to be fundamental in driving the growth of the business."
James Baird
Dynamic Networks Group
We’ve been impressed with the Partners Group’s strategic approach which has helped us to clarify our market positioning and future growth strategy.
Adam Gillard
Cutwel Ltd