Helping Glassolutions deliver cohesive communications

The Brief

Glassolutions is the largest distributor of glass and glazing systems in the UK. It is part of Saint-Gobain, a world leader in construction markets.

We've been working with Glassolutions for more than 10 years. Our extensive experience of delivering publicity campaigns for building component manufacturers throughout the UK first led the Solaglas team to appoint us in 2011 to provide strategic advice and hands-on support to help the organisation communicate its rebrand to Glassolutions.

We continue to work with their in-house marketing team to deliver PR and marketing communications campaigns.

The Campaign

As part of an international strategy, Solaglas changed its name to Glassolutions. The rebrand had to be communicated effectively and within a specified time frame.

We devised and implemented a multi-faceted communications strategy targeting all key internal and external audiences, which culminated in the announcement of the rebrand at Ecobuild, the world's biggest event for sustainable design, construction and the built environment.

We have since been retained by the Glassolutions team on an ongoing basis to provide broad-ranging PR, emarketing and marketing communications support.

The Services

Public Relations

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Content design

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The Results

The rebrand campaign resulted in a meaningful name change, which also provided a platform to communicate the company’s positioning going forward as a solutions-driven service provider in the construction sector.

Glassolutions marketing director Mike Butterick said: “We are a diverse business serving multiple markets and we needed an agency with the experience and expertise to help us develop and deliver a cohesive PR and marketing strategy. Partners has a wide range of experience in the glazing, architectural, building and construction sectors, which means they are well placed to meet our needs.

“Partners are a creative and friendly team who are not afraid to challenge us. They provide good advice and great insight.”