“We entrusted Partners to assist in developing a communications plan to announce our acquisition of a UK-based company. 

Their coordination was flawless, making for a very successful announcement.”

Head of Marketing     
Newly Weds Foods    

Newly Weds Foods

The Brief

Based on our food industry experience, our understanding of the UK ingredients market, and our international PR capabilities, US firm Newly Weds Foods chose to work with us to handle the communications around their acquisition of a UK-based food ingredients business. The brief was to ensure that the key stakeholders of both businesses recieved timely and relevant information about the acquisition, both directly and via industry media across all global territories.

The Campaign

The campaign involved working with the US-based communications team to write and co-ordinate the distribution of customer, staff and stakeholder announcements across four time zones, as well as liaising with the media in the four global markets to issue news about the buyout, deal with journalist enquiries and monitor media coverage. 

The Services

Building value
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International PR
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The Results

A "very successful announcement", according to Newly Weds' head of marketing: 

“We entrusted Partners to assist in developing a communications plan to announce our acquisition of a UK-based company and deliver the right message to audiences around the world. They provided much helpful insight, counsel and support from initial planning to final execution. Their coordination was flawless, making for a very successful announcement.”

 

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