“The PR campaign certainly had an impact.  Every time we were featured in the media our phones would ring with enquiries from potential clients and candidates.”  
Resource Finder UK

Promoting Resource Finder UK's ethical approach to recruitment

The Brief

International medical recruitment and training provider Resource Finder UK appointed Partners PR to deliver a consistent and strategic PR programme. The goal was to consistently showcase the company’s brand, ethical approach, success stories, and key messages to candidates, clients and relevant stakeholders. 

 

The Campaign

The PR strategy focused on raising awareness of Resource Finder UK in the nursing trade media, while bolstering credibility through a series of strategic award entries.

Resource Finder UK recruits nurses from countries including the Philippines, India, Africa, UAE and Europe for vital roles within the NHS.  It made a £100,000 a year commitment to help tackle the global nursing shortage with the launch of its Nursing to Nurture programme. The initiative provides financial support to help nurses remain in countries that are targeted to fill NHS vacancies in the UK.

Every nurse deployed to the UK by Resource Finder is given the opportunity to nominate a nurse within their home country, who requires financial support to undertake or prepare for their final exam or CPD programme, with no obligation for that nurse to relocate or work in the UK. The support programme is a commitment to help combat the global nursing shortage and has the potential to support 500 nurses to remain in their home country every year.

Additionally, the PR campaign spotlighted other innovative developments, including the expansion of Resource Finder’s recruitment services to healthcare professionals in Jamaica, and the launch and success of a dedicated training centre for nurses and midwives entering the UK to alleviate the training burden on the NHS while simultaneously enhancing opportunities for healthcare workers.
 

The Services

Public Relations
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Reputation management
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The Results

The PR campaign reached an audience of 48.5 million people, with an online audience of 250,000 people and 87 social media engagements.

Rob Fuller, MD of Resource Finder said: “The PR campaign certainly had an impact.  Every time we were featured in the media our phones would ring with enquiries from potential clients and candidates.”  

Resource Finder PR campaign results