The PR campaign targeted the glazing trade press with a series of news releases, in-depth feature articles, case studies and competitions. The campaign was designed to educate window fabricators and installers about the important role that glass plays in delivering comfort in the home.

The message was that those fabricators and installers who join the Planitherm Network are being given the opportunity to win more business by upselling to homeowners based on the benefits of different types of Planitherm glass – including enhanced security, reduced overheating, noise reduction, energy efficiency and furniture fade protection.

The integrated campaign also included advertising, social media, a new website, suite of literature and email marketing designed by Saint-Gobain Building Glass’s design agency.