Supporting Ficep UK’s growth and visibility

Getting Curious

Ficep UK is a leading provider of innovative machines, servicing support, tools and consumables for the steel construction industry. Well known for its technical expertise, innovation and customer-centric approach, Ficep UK has built a solid reputation within its sector. 

Since 2021, Partners PR has worked alongside Ficep UK to enhance its visibility, strengthen its employer brand and supported its growth objectives. Our collaboration ensures Ficep UK remains front of mind for both existing and prospective customers.

Our primary goal is to maintain and grow Ficep UK’s presence in a competitive market. By highlighting the UK team’s technical knowledge, skilled workforce, and commitment to continuous improvement, we help to position Ficep UK as a dedicated partner offering comprehensive solutions - from supply and setup to ongoing support and parts. 

Collaborating

Working closely with Ficep UK directors and sales team, we deliver a strategic communications campaign that includes website content, traditional and social media, video support, and event promotion. Our partnership approach ensures consistent messaging across platforms, reinforcing Ficep UK’s role as a leader in the industry.

Our campaign includes a range of original content that showcases Ficep UK’s investments in its team, facilities, and technical capabilities. From industry news to customer success stories, each activity reflects Ficep UK’s dedication to delivering quality that meets individual customer needs.

Campaign highlights include:
-    Promoting new product launches and innovations
-    Showcasing infrastructure upgrades and team expansions
-    Supporting attendance at industry exhibitions, such as MACH 24
-    Supporting recruitment initiatives through job promotions and employee engagement.

Our social media management delivers regular, original, engaging content that resonates with Ficep UK’s audience. We balance technical updates with relatable posts, celebrating milestones such as Ficep UK’s recent 25th anniversary, sponsored events and team spotlights. This blend of informative and human interest content has driven increased engagement, leading to more website visits and enhanced brand visibility. 

Besides the digital campaign, we also provide hands-on support in creating marketing collateral. From literature, to ads and sponsorship materials, everything aligns with Ficep UK’s brand identity and sales objectives.

We ensure that themes such as team growth, customer support, and operational investments remain at the forefront of communications. Most recently we have highlighted Ficep’s new apprenticeship programme and infrastructure developments, further positioning them as an industry leader.

The Services

Public Relations
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Manufacturing and engineering
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Reputation management
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Content design
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Social media
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Delivering Clarity

Through a collaborative and bespoke approach, we have supported Ficep UK in enhancing its visibility, strengthening its brand presence, and driving engagement. By delivering impactful PR campaigns and strategic content, we’ve helped the business remain front of mind in a competitive industry - supporting growth, celebrating achievements, and building valuable connections. Our partnership delivers measurable and meaningful results, supporting Ficep UK’s business objectives.

We monitor metrics to ensure content continues to be well received, attracting new followers and encouraging engagement. Social media follower metrics have increased consistently in the last three years, with LinkedIn followers alone increasing by 775% during that time.

Chris Berriman, sales director at Ficep UK, says: "As our business has evolved, so too has the marketing support we receive from Partners PR. The campaign continues to enhance our visibility in the market and support our sales activity. The messaging around our technical expertise and customer support capabilities has been particularly well received. This increased visibility is helping us to cement our reputation and gain high-quality enquiries which are crucial for our continued success.

“The team at Partners PR does a very good job for us. They create content that balances informative updates with engaging posts about our team and activities. This has significantly boosted our followers on social media and encouraged visits to our website, contributing to our ongoing growth.”
"The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year."
Ian Short
Morley Glass & Glazing
"The PR campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees."
Nick Houghton
JM Glendinning
"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
"The work Partners does for us has played a vital part in establishing our brand and reputation in the region, and continues to be fundamental in driving the growth of the business."
James Baird
Dynamic Networks Group
We’ve been impressed with the Partners Group’s strategic approach which has helped us to clarify our market positioning and future growth strategy.
Adam Gillard
Cutwel Ltd