Why do you need a crisis communications plan?
Have you thought about what constitutes a crisis for your organisation, and how would you handle it if it happened? Are you ready to act quickly in the event of an incident, to keep the people that matter informed about what you are doing to put things right? Is your senior team capable of effectively representing your business in the media? And with social media leaving organisations with nowhere to hide, do you have a clear
social media strategy in a crisis, and somebody senior and experienced to implement it?
From flood damage halting production to product recalls; dealing with fallout from a disgruntled employee or injury/death on a building site; the way an organisation deals with a crisis makes - and all too often breaks - its reputation long after the crisis has passed.
People tend to think “
It will never happen to me,” when they should be thinking "
What is my reputation worth?" Investing now will reap significant rewards should your organisation ever find itself in a crisis.