It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genuine engagement with an organisation or brand. 

The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically a media relations campaign – or if you perhaps question why you have one at times, consider this...

Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good relationships with prospective customers, existing clients and referrers, and spread the word about your products and services.

Here, are our 10 top tips for making your email marketing campaigns more effective – including a list of words and phrases to avoid if you want to stay out of the spam box.

The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. Download our Crisis Management White Paper for advice and insights.

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appear in print anymore.

When it comes to promoting a product or service, it’s worth reminding yourself who it is that you’re marketing to.  Do you know both your customer and your consumer?