Surely everyone knows what Coca-Cola is, don’t they?  If you popped out onto the street now and asked ten people “What’s Coca-Cola?” it’s pretty unlikely you’d be met with any blank expressions. Why then is Coca-Cola the seventh-largest advertiser in the world (according to Ad Age magazine)?

We’ve found ourselves in some unusual places over our 30-year history; none more so than an abattoir and, yesterday, a prison.

If any of these five statements apply to you, don’t hire a PR firm.

Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the importance of page content – the text and images your site visitors see.

With a name like Partners, it’s no surprise that every once in a while we get an enquiry from someone who thinks we’re a dating agency. But when you stop and think about it, there are some similarities between briefing a PR agency and selecting a potential date.

Once you’ve got the measure of tweets, Twitpics and Bit.ly, and you know your RTs from your FFs, how do you get the most out of Twitter?